THE COMPANY

WHO WE ARE

Today, as one of the oldest home-grown brands in India, BABA has carried the Indian Paan tradition through 9 decades of leadership in the industry.

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WHAT WE DO

We create products with passion. Products that will make your day happier and brighter in some way or the other.

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WHAT DRIVES US

We believe that there are no shortcuts to happiness. Our ethos is not just another tagline but is something we live and breathe every day.

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OUR STORY

The company was founded in 1929 by Shri Dharampal ji. His motivation for starting the company was led by the sole intention of reviving the grand-old Indian tradition of Zarda.

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